We help brands design their space in a noisy world

Branding that begins with a pause — and leaves a lasting impression.

A.PAUSE THAT DEFINES MOMENTS

 A.PAUSE THAT MAKES MOMENTS

A.PAUSE THAT DEFINES MOMENTS  A.PAUSE THAT MAKES MOMENTS

Singapore Institute of Architects
Singapore
2025, March – July
Festival Identity & Website

The Singapore Archifest 2025 key visual captures the spirit of this year’s theme ‘Don't (Just) Think Like an Architect’, by embracing the power of play, curiosity, and counter-intuition in architectural thinking. These qualities are not only essential for innovation—they help us question the systems we inherit, challenge fixed ways of thinking, and uncover new, surprising ways forward.

Coming soon.

TrialeX
United Kingdom, Oxford
2024, May
Brand Strategy & Identity Refresh, App UI Art Direction

TrialeX partnered with us for a rebrand to strengthen their identity, anchored in Oxford Blue with brighter accents, reflects their mission to make clinical trials more accessible, inclusive, and user-friendly.

View project →

YMS by One Fifteen
Taiwan, Yang Ming Shan
2024, April
Precinct Identity

In collaboration with OnBrand for the brand identity for a new lifestyle destination located in Shanzaihou — one of five key quarters in Yangmingshan. Quarter H-2 is set within the historic American Military Housing Complex, originally built between the 1950s and 1960s.

COMING SOON.

Apause Studio is a brand-building agency based in Singapore, specialising in branding and web design for independent brands and businesses. We help our clients rise above the noise, by crafting distinct identities and experiences that carve out their space in a crowded market.

We don’t just design — we create clarity. In an age of constant distraction, we help brands find focus (by taking apause) before translating their vision into bold, emotion-led work that resonates. Our goal is simple: to build brands that are both functional and unforgettable. We want audiences to take apause — to look twice, and realise the brand goes skin-deep.

That’s the pause that makes the impact.

Art direction, brand strategy, brand visual identity & logo design, print matter, brand guidelines, social media design, product photography, and website design.

Brand Strategy & Story Telling

The Strategy

We work with clients to identify their unique selling proposition to craft a strong and recognisable brand identity that resonates with their target audience, and differentiates themselves from competitors.

We focus on identifying the core values of the company, understanding the target audience's needs and challenges, and tapping into the unique strengths of the brand.

Graphic identity

The Visuals

A strong brand identity lays the foundation for successful marketing and customer loyalty, and it is my job to bring that vision to life.

This process involves creating a brand logo, choosing color schemes and typography, developing messaging, and ensuring that all marketing materials and communication channels are aligned with the brand's identity.

applications

The Roll Out

From logo design to web development to advertising campaigns, we ensure that every aspect of the brand's expression aligns with its core identity and resonates with its intended audience, ultimately helping it stand out in a crowded marketplace.

Not only do we create visually appealing collaterals and user-friendly websites, but we also focus on pushing the boundaries of the user experience. In a digital age, this helps to encourage user engagement with the brand.